HERstory: Lead, Mentor, and Inspire

March 8, 2017

DoubleTree by Hilton Hotel Columbia

5485 Twin Knolls Road, Columbia, MD 21045

Presented By


About the Women In Government Contracting Leadership Forum

What is the Women in Government Contracting Leadership Forum?

The Women in Government Contracting Leadership Forum is a one-day conference that seeks to recognize the contribution of women leaders in the federal government contracting community of the region and their impact on regional business growth.  Whether your company is 15, 50, 150 or 1500, there is something for everyone. 

The conference features some of the top women in leadership from DC, Maryland, and Virginia who share the challenges of leadership and work/life balance. Executives will highlight tips and tools to help you move up the corporate ladder and achieve success in today’s marketplace. Other breakout sessions will deal with career transition and business skills. 

Attendees are also provided opportunities for large and small group discussion of best practices in business development, compliance issues, and critical information for federal contractors in women-owned businesses, mentors seeking proteges, etc.  Attendees ultimately have an opportunity to ask questions of women who excel in leadership and who have played a role in establishing best practices for women in federal government contracting. The lunchtime keynote is designed to create a forum of exchange for women in all stages of their career. The conference guarantees participants a unique targeted networking opportunity. 




7:30am - 8:30am  -- Registration, Breakfast, Networking and Exhibitor Showcase


8:30am - 9:45am     -- Welcome and Opening Remarks | Keynote: Marissa Levin, CEO, Successful Culture


9:45am - 10:00am   -- Break


10:00am - 10:50am -- "Saluting Female Entrepreneurship"

Hear the stories of two female entrepreneurs who began their career honorably serving our country. Learn about their differing paths to and during military service to founding their own successful government contracting firms. The discussion will focus on how these extraordinary women have led, mentored, and inspired others throughout their careers. They will address how best to engender leadership and inspire greatness among all team/organization members and share many insightful stories about lessons learned and career-defining moments during their varied journeys to success as female entrepreneurs.

Panelists: Laurie Moe Buckhout, President & CEO, Corvus, U.S. Army Colonel (Retired) and Angie Lienert, President & CEO, IntelliGenesis

Moderator: Anna Fleeman Elhini Founder & Managing Director, Creatrix Inc.


11:00am - 11:50am -- "Beyond Federal: Looking at State and Local Procurement Opportunities"

Are you missing contracting opportunities that are literally in your backyard?  Diversification is one tool used by many to achieve success and profitability. This session provides Government contractors with insight and knowledge about local and state contracting opportunities.  Learn how to successfully identify, team, and win opportunities at the state and local level.   Acquire insights into what is a “new market” for many Federal Contractors from this panel of experts dedicated to promoting contracting in the region.

Panelists: Dean P. Hof, Acting Purchasing Director, Howard County Government, Sharon Moore Jackson, Independent Consultant & Contributing Writer for MEA Magazine, and Towanda R. Livingston, Director of the Washington Suburban Sanitary Commission (WSSC)

Moderator: Kim Watters | Leader, GovRealm


12:00pm - 1:30pm  -- Luncheon | Keynote: Kimberly Ellison-Taylor, Global Accounting Strategy Director, Oracle


1:30pm - 1:45pm -- Break


1:45pm - 2:45pm -- "Winning the Struggle for Talent: Recruitment and Retention"

One of the greatest challenges that organizational leaders face is recruiting and retaining the best talent. Talent acquisition, development, and retention is critical for organizations to grow and thrive.  Come hear from leaders in three different Federal agencies who are successfully addressing talent recruitment, development, and retention.  Focus will be on understanding the need for succession planning and transferring knowledge during times of attrition as well as leveraging internal and external resources. The panelists will highlight lessons learned and effective strategies gleaned from their combined 40+ years of experience in a variety of positions across differing organizations/agencies.

Speakers:  Brannan Villee | Supervisory Management & Program Analyst, Science & Technoloy Directorate, DHSJanet Vogel | Director, Office of Technology Solutions, Center for Medicare & Medicaid Services (CMS) and Kathy Hutson | Associate Director, Human Resources, National Security Agency

Facilitator: Kelly A. Mitchell, M.S., SPHR, SHRM-SCP | Principal, impact HR


1:45pm - 2:45pm  -- "Value Enhancing Strategies for Government Contractors: Perspectives from a Lender and an Investment Banker"

This presentation will cover the current state of the defense and government services market and ways for management teams to build shareholder value in advance of an exit. The current budgetary environment has created new challenges and opportunities for government contractors. This panel will focus on strategies contractors may use to better position their business over the entire company life-cycle (e.g., start-up to mid-tier contractor.) Topics will include: Available borrowing for small businesses – what a lender evaluates, A review of current federal market trends, Public company performance and valuation metrics, The current M&A environment and transaction drivers, Effective strategies to build shareholder value, Viable exit alternatives for privately held firms, and Debt financing alternatives for acquisitions. 

Speakers: Tonya Hill | Regional Corporate Banker - Senior Vice President, BB&T and Timothy P. Schmitt | Aronson Capital Partners

Moderator: Nicole Mitchell | Partner, Aronson, LLC

2:45pm - 3:00pm  -- Break


3:00pm - 4:00pm  -- "Building a Successful Advisory Board Using the SCALE Model"

A community of support and influence is one of the most effective strategies for growing a business. In this interactive workshop, business owners learn how to apply the SCALE™ Model to strategically select, compensate, associate, and leverage advisory boards for breakthrough growth. Ms. Levin will also explain the fundamentals, including the differences between a Board of Advisors and Board of Directors, the connection between corporate culture and an advisory board, diversity and boards, and consultants verses advisors.

Speaker: Marissa Levin Founder & CEO, Successful Culture


3:00pm - 4:00pm  -- "New Trends and Updated Tactics for Effective Government Business Development"

Gone are the days of freely walking the halls in government buildings. Today, a successful firm takes advantage of a wide range of business development marketing strategies and tactics in order to see success in the government market. This session covers both passive and proactive marketing strategies with an eye towards high ROI, possibly even no-cost marketing. Effective marketing builds relationships that result in increased revenues. However, with fewer buyers available, and tighter company marketing budgets, it is important to know what tactics are successful and which ones you want to eliminate from your budget. A sample of our discussed tactics include: business development options: in-house or outsource; collateral materials, brochures, business cards, capability statements, flyers, line cards, and web sites. We also cover advertising, sponsorship's, promotional items, social media, sports events and entertainment. We’ll have some surprises for you, and by the end of this session you will know what business development and marketing strategies fits your company.

Speaker: Gloria Larkin, President | TargetGov


4:00pm - 4:30pm  -- Closing Remarks



Presenting Sponsor

Presenting Sponsor

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5560 Sterrett Place #105
Columbia, MD 21044
United States